The Mission Begins  Cadillac F1
Launching America’s F1 team against all odds. At the 2026 Super Bowl.

Boundless  Oakley | Meta
Introducing the world to Athletic Intelligence.
Money At  Nike | JD Sports
A music video you can step into, turning a sneaker launch into a live experience.
Press Play On Summer  Apple Music | Pepsi
Open Pepsi. Play Music. Thanks to Bad Bunny, the lifegaurd.
The Art Of Downtime  RayBan | Meta
Erykah Badu and Coco Gauff show us the power of being present.
The Last Dance  State Farm | NBA
The deepfake that broke the internet.
Make Good Art   Instagram
A commencement speech for new generation of creators.
Bold Spirits, Rise  DeLeón Tequila
Diddy’s ex Tequila brand was in need of a brand refresh.

Open Forum Adidas Orginals
A series about staying open to what you don’t know.
Even More Commercials State Farm | NBA
3+ seasons of basketball and insurance.
Build A Chair  Personal
A chair building company I never ended up building.
Sad Film About New York  Personal
A sad film about New York.








I’m Lucas Zalduondo Kelly, a Creative Director / Copywriter currently working with Translation, in Brooklyn, NY.

I’ve been lucky enough to help tell stories, launch products, and craft cultural moments for some of the biggest brands in fashion, tech, and sport.  

I like making strange and beautiful things with strange and beautiful people.

Thanks for taking the time to click things on my website.
If you’d like to chat, reach out below. 

   
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