I’m Lucas Zalduondo Kelly,

 
a Creative Director and Copywriter currently working with Translation LLC, in Brooklyn, NY.


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03 MONEY AT   
2024



CLIENT:      NIKE & JD SPORTS  
ROLE:        ASSOCIATE CREATIVE DIRECTOR

DIRECTOR:    GLOBAL With the exclusive release of the Air Max Dn at the JD Sports store, we needed to create an in-store experience, that not only moved product, but gave people a real reason to show up.

So we created a butterfly and bazooka filled Air Max wonderland, that fans could literally step into. 

On Air Max Day, we transformed the JD Sports store in Times Square into a Flyanna Boss music video set, giving anyone who walked in the chance to become part of it.

Fans were 3D scanned on the spot and placed throughout the music video, turning a retail launch into a living, evolving experience where the shoppers became the cast. 

Thanks for reading, Big CHeddar.  
  



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